1. Information We Collect

We collect information you provide directly to us and information we obtain automatically when you use our services.

1.1 Information You Provide

We may collect the following types of personal information:

• Account Information: Name, email address, password, and contact details
• Purchase Information: Billing address, shipping address, payment information, and order history
• Communication Data: Messages, feedback, and correspondence with our customer service team
• Profile Information: Preferences, interests, and sleep-related information you choose to share

1.2 Information We Collect Automatically

When you visit our website, we automatically collect certain information:

• Usage Data: Pages visited, time spent on pages, click patterns, and navigation paths
• Device Information: IP address, browser type, operating system, and device identifiers
• Cookies and Tracking: Information stored in cookies and similar technologies
• Location Data: General geographic location based on IP address

2. How We Use Your Information

We use the information we collect for various purposes, including:

2.1 Service Provision

• Process and fulfill your orders
• Provide customer support and respond to inquiries
• Send order confirmations, shipping updates, and delivery notifications
• Manage your account and preferences

2.2 Communication

• Send newsletters and promotional materials (with your consent)
• Provide sleep tips and wellness content
• Notify you about new products and special offers
• Conduct surveys and gather feedback

2.3 Website Improvement

• Analyze website usage and performance
• Improve user experience and website functionality
• Develop new features and services
• Conduct research and analytics

2.4 Legal and Security

• Comply with legal obligations
• Prevent fraud and enhance security
• Enforce our terms and conditions
• Protect our rights and interests

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

3.1 Service Providers

We may share information with trusted third-party service providers who assist us in:

• Payment processing and fraud prevention
• Shipping and logistics
• Email marketing and customer communication
• Website analytics and performance monitoring
• Customer support services

3.2 Legal Requirements

We may disclose your information if required to:

• Comply with legal processes or government requests
• Enforce our terms and conditions
• Protect our rights, property, or safety
• Prevent fraud or illegal activities

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

4.1 Security Measures

• SSL encryption for data transmission
• Secure servers and databases
• Regular security audits and updates
• Access controls and authentication
• Employee training on data protection

4.2 Payment Security

We use industry-standard payment processors that comply with PCI DSS requirements. We do not store your complete payment card information on our servers.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and analyze website usage.

5.1 Types of Cookies

• Essential Cookies: Necessary for website functionality
• Analytics Cookies: Help us understand website usage
• Marketing Cookies: Used for targeted advertising (with consent)
• Preference Cookies: Remember your settings and preferences

5.2 Cookie Management

You can control cookie settings through your browser preferences. However, disabling certain cookies may affect website functionality.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

6.1 Access and Portability

• Request access to your personal information
• Receive a copy of your data in a portable format
• Update or correct inaccurate information

6.2 Deletion and Restriction

• Request deletion of your personal information
• Restrict processing of your data
• Object to certain uses of your information

6.3 Communication Preferences

• Unsubscribe from marketing emails
• Opt out of promotional communications
• Manage notification preferences

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

7.1 Retention Periods

• Account Information: Until account closure or 3 years of inactivity
• Order Information: 7 years for tax and legal compliance
• Marketing Data: Until you unsubscribe or 2 years of inactivity
• Website Analytics: 26 months maximum

8. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information during such transfers.

9. Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending an email notification
• Displaying a prominent notice on our website

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

13. Regional Privacy Rights

Depending on your location, you may have additional privacy rights under applicable laws such as GDPR, CCPA, or other regional privacy regulations.

13.1 European Union (GDPR)

If you are in the EU, you have additional rights including the right to data portability, the right to be forgotten, and the right to object to processing.

13.2 California (CCPA)

If you are a California resident, you have the right to know what personal information we collect, the right to delete personal information, and the right to opt-out of the sale of personal information.